GE or Philips. Both are pretty reliable from my experience. For EcoSmart, Utilitech, and Great Value, you get what you pay for. Cheaper bulbs and shorter life.
Don’t buy the Philips Warm Glow filament LEDs, those have a very high failure rate where the whiter filament fails leaving only the warmer one working. Try to avoid the cheapest non-dimmable Philips LEDs as well. You’re better off getting a cheap EcoSmart or Great Value bulb that’ll last three years than getting a Philips warm glow filament lamp that’ll last one. The warm glow snow cone LEDs, however, are good bulbs. Otherwise Philips is good. GE’s snow cone bulbs are good but their filament ones have a relatively high failure rate. Avoid the “basic” line as well. Every “basic” line LED from even the big name manufacturers is something to avoid.
Haven’t heard much about Utilitech but the older Utilitech Pro line of bulbs was pretty good. Not sure about the newer ones. The EcoSmart snow cone LEDs are junk but I’ve heard good things about the filament lamps from EcoSmart.
Great Value is junk too, and in my expeience those usually flicker badly before they go out. I’ve never had a Great Value LED that simply died in the sense that it stopped working. They usually flicker first, then go out, and then randomly began to work again. I believe the ones I used were made by TCP. I don’t think TCP makes GV LEDs anymore.
Avoid buying cheap products off of Amazon because they can be safety hazards in some cases. Some LED bulbs sold on Amazon aren’t UL listed, so be careful.

(I have certainly lost many an hour to it in the past) 