It may work for T8, where the 230V is not enough to ignite the discharge even with hot electrodes, so it may quench the arc, as well as restrike it on demand.
I think it was doomed to failure from the getgo: Because at the time when the technology allows to integrate the wireless protocol into a starter body the magnetic ballasts fell out of use, so the only use was with upgrading existing installations. Not that much of market to justify the rather costly development.
This video seems to me just as a teaser, sensing whether it does make any commercial sense to actually develop such thing. And the result clearly was it does not, as we have not seen any such product...