@Medved: Dave probably refers to
this lamp , that uses blue LEDs and remote phosphors.
James tells that with 12.5W, this lamp throw out 806lm (Similar to 60W incandescent lamp) and therefore 50lm/w system efficiency and 64.48lm/w lamp efficiency (Without driver loss, calculated with windows calculator).
This achived partially by underdriving the LEDs, so the LED operates cooler then normal increasing efficiency and lifespan and by keeping the phosphor cool by placing it on the lamp wall instead on the InGaN die, increasing its efficiency, for a total boost of 20% in efficiency compared to conventional White LEDs.
James, why the LEDs are deep blue and not regular blue like conventional white LEDs?