I have a couple of different types of F40T10. They are pretty common in Japan, to the point where F40T12 lamps were largely replaced by F40T10s there.
Anyway the couple types I have are:
Hitachi F40T10/EX-50/RSDuro-Test Aurora VNot technically a T10 but I have this T9 Power Twist lamp that's compatible with both F40T12 and F32T8 ballasts:
Duro-Test Classic 42 Power-TwistI suspect the T10 lamps didn't really catch on due to additional cost and because they were harder to find compared to F40T12 lamps. F40T12 lamps were pretty available at every hardware store during the peak of fluorescent lighting, F40T10s remained fairly niche and had to be bought from a lighting or electrical supply house. Cost is a major factor too, it's probably why most commercial buildings that used F40T12s pretty much used the cheapest 34w cool white halophosphate lamps until they were no longer available due to efficiency regulations.