I was sent a link to this commercial in e-mail.  The commercial was funny, but check out the vintage F40 PREHEATERS (especially the one in the back corner, with the one lamp @EOL)

http://www.youtube.com/watch?v=JWP5W7lv1-I

Very nice how one light doesn't start right away! Interesting to lighting collectors as well as adding to the effect of the commercial.

Yea, I ALWAYS catch these "silly" things but it is nice to have fellow enthusiasts to share it with!  Nice looking lights too.  I have one similar one, but it is factory rapid start, 4 lamp and no factory provisions for starters.  I think some fellow collectors here have the preheat versions similar to these...