Pretty much exactly like that. 1000h bulbs gave a good balance between lifespan and light output. The mot common way to make a long life bulb is make one for 130 / 250V for the 120 / 230V markets respectively. under driving the lamp increases life significantly, but you get a worse quality and amount of light.
There is a saying "A candle that burns twice as bright burns for half as long". That saying is true for electric lamps too. If you put a 120V bulb on 230V, it will be really bright and much whiter than usual, but it will burn out very quickly.
https://www.youtube.com/watch?v=zb7Bs98KmnY