Well, I do hold the Philips CEOs accountable for the decisions they took since they took them willfully with the approval of the Philips Board of Directors and the Philips Supervisory Board. They could instead have chosen to refuse the execution of strategies/plans or simply to step down. But they didn't. Instead, they all actively participated in what may very well soon result in the end of the Philips company as we know it.
Maybe the decisions made have a valid, economic reason behind them that does not entail purely instant monetary gains. However, that's not what I deducted after reading some of the internal corporate communication to the Philips employees. It was full of euphemistic, empty corporate mumbo-jumbo rethorics and not convincing at all; see here for yourself:
Dear colleagues,
Today is an important day in the history of our great company. For 123 years, Philips has been a leader in building and shaping markets with our meaningful innovations. We’ve evolved from an important, but small company in the Netherlands over 120 years ago, to a global leader in healthcare, in lifestyle and in lighting. Our passion to improve people’s lives has always guided us – staying true to our vision of making the world healthier and more sustainable through innovation.
That vision and passion is as true today as it was over a hundred years ago. And now we’re ready to take our next strategic step forward.
Today, we are announcing the next phase of our Accelerate! transformation, moving from one company structured around sectors, to two focused and agile, global companies with the ambition to be industry leading.
Royal Philips is going to shape the future and become a global leader in HealthTech. We’ll do this by combining our Healthcare and Consumer Lifestyle businesses into one company. That company will deliver clinical and consumer innovation and target huge opportunities along the converging health continuum, where consumer and clinical health solutions are delivered in the hospital and in the home.
At the same time, Philips Lighting will become a focused and independent Lighting solutions company. This will better position us to capitalize on the fundamental changes taking place in the lighting industry, where value is shifting from individual products to systems and services. As a stand-alone company, the Lighting solutions business will benefit from improved speed and agility in its operations, to deliver innovation that boosts growth in connected LED lighting systems and services. Over time we will also consider various options to transition our Lighting solutions company into a separate legal entity and ownership structure, continuing to leverage the Philips brand, and with direct access to financial markets. This will provide additional investment to build for the future.
To achieve this transformation, from January 1, 2015, we will integrate Consumer Lifestyle and Healthcare and implement a new Operating Model which will allow all our Business Groups and Markets to drive performance end-to-end, with a single value-added layer providing world-class functional support. This will help us deliver more customer focus and speed-up decision making while also reducing overhead cost. We will start a careful process of establishing Lighting as a standalone company in the course of 2015.
I appreciate that these are significant changes, but they are needed now in order to remain competitive and to increase our focus on meeting the changing needs of our customers.
In the coming months we’ll ensure that you are kept up to date regarding the implementation of these changes and will provide opportunities for you to share your views and inputs.
This is an exciting and important step in our transformation journey. Thank you for your help, entrepreneurship and your continuing commitment.
Please watch the video on the intranet<http://mailing.philips.com/re?l=D0Ivf9mjgI8r00rk5I1> which provides further information.
With kind regards,
Frans van Houten CEO Royal Philips
Dear colleagues,
This morning you received an important update from Frans, announcing the next phase of our Accelerate! journey, establishing two, market-leading companies focused on HealthTech and Lighting solutions. I want to share with you my perspective on what it means for Lighting.
Today’s news is positive for us. To-date we have made strong progress transforming our business and capitalizing on the significant changes in the lighting industry. As a stand-alone company we will move faster and further. We will be focused and agile and make strategic choices to strengthen and build our portfolios to achieve higher, profitable growth.
Our mission, vision and four-pillar strategy remain unchanged. Our strategic focus is on LED lamps, luminaires and connected lighting systems and services, as seen by combining Lumileds and Automotive lighting into a stand-alone component-focused company.
In time our business will transition into a separate legal entity and ownership structure, leveraging the Philips brand and with direct access to financial markets. This will provide additional investment to build for our future and with it increased opportunities. Our operational improvements, for which you have contributed – marked by eight consecutive quarters of profitability – have given us the foundation to make this move possible and for us to win in a growing and attractive market.
To enable this transformation, from January 1, 2015, Lighting will implement an Operating Model where Business Groups and Markets drive performance end-to-end. We will continue to leverage the Philips functions and infrastructure in the coming period as we transition to a standalone company over the next eighteen months. We will make organizational announcements in several phases, the first in November.
As we undertake this journey together, it’s critical that we do not lose focus on our customers. What you can do now is to deliver on our quarterly and 2014 commitments. I’m counting on you all.
I know you will have lots of questions and your leaders will be supportive in answering your questions in the coming days and weeks.
As Frans said, this is an important day in our history. We’re taking control and shaping our future. We have a great opportunity ahead of us.
Sincerely yours,
Eric Rondolat CEO Lighting
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