Sometimes wonder if the people behind are really believing in that, or if it is designed as a fraud from the start...
But I guess we will never know, you just can never prove any wrong intentions here...
I think it is planned fraud.
I'm italian, i live in a place where people wich have money are robbers (representatives, door to door sellers, etc), all politicians are robbers (tangentopoli, expo 2015, etc

) so i have learned to predict who will robber you, and all alarms are flashing with this found rising.
I think it will follow the common fate of a lot of "free energy" invention: as Medved said, it starts with an "miracle product" which follow an fund rising, a lot of promotion, after a while delivery delayed due (insert an plausible (...)) and, after 2-3 months, everything is vanished.
My alarms are flashing because:
- first, they tell this bulb consume 50% less than standard bulb, so an 100W bulb will consume 50W; efficiency rise from 13lm/W to 26lm/W.
- second, they tell "At 27 watts the eCandescentâ„¢ light bulb is just as energy efficient as a CFL", but they don't specify which kind of cfl they compare.
- tirdh, they tell that lamp last 100years if used 3h/day (so, 365*3*100=109,500h), but it can last 10yr if used 24/24 (365*24*10=87600h).
- fourth, they tell when phospor breaks in the tube, uv radiation will escape, but we know glass is an excellent uv shield.
- fifth, they tell cfl will contaminate your home with "dirty electricity"...
- sixth, they tell this lamp won't heat as much as an cfl or led... will someone tell them about blackbody radiator?
- seventh, they tell this lamp is safe for certain categories which cause emotive reaction to human people.
and, last: they tell an 27W lamp will replace an 100W incandescent... now they consume 70% less than an classic...