Run this lamp for several hours continuously to get the mercury pressure reaching equilibrium, than you won't get this problem again.
This phenomenon of blackening at the ends of the lamp when turning on, is caused by mercury that evaporating from the electrodes. It is more common in T5 and CFLs.
Oh I've already done that. This isn't an issue that seems to be fixed by running the lamp for a long time. if I start it from cold again it always does the same thing. However, it doesn't seem to be getting any worse.
I just don't know whether the blackening is caused by emissive material or mercury. Does anyone know for sure if emissive material, once sputtered off the cathodes, ever "burns off" again or does it permanently stay? That would answer the question, because it mostly burns off the glass although it doesn't completely go, there is still some marking there. Given that the tube already has a prominent red band it seems seasoned already. Perhaps it is mercury, and some has condensed on the cathode guards causing this. However, I have also seen the same on a lamp without cathode guards, which was one reason I concluded the control gear may be bad for T12s.